News

7 September, 2023

How Younger Generations are Changing the Market

By |2023-12-04T09:04:11-05:00September 7th, 2023|Market Research|

Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5

25 July, 2023

Market research is essential, not expendable

By |2023-12-04T09:04:29-05:00July 25th, 2023|Market Research|

When budgets are tight and items need cut market research, whether it be an internal department or an external agency, might seem like the best thing to cut out. This is not true. Market research will help your company save money! This article has some wonderful insights into the importance of market research. https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/why-market-research-is-essential-for-biotech-and-healthcare-companies/?sh=19e4191563a3

21 December, 2021

How to best reach Millennials and Gen Zs

By |2023-12-04T09:04:51-05:00December 21st, 2021|Market Research|

Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys

23 April, 2020

Baby Products – Our Latest Addition To Our Market Pulse VOC Surveys

By |2023-11-14T16:18:49-05:00April 23rd, 2020|Baby Products|

The Key Group is introducing an exciting new market research tool to the baby products industry which will allow companies to capture Voice of Customer (VOC) data on a regular basis. The new quarterly Baby Products Market Pulse Survey allows you to stay on top of your customers’ needs and the market’s trends giving your company a [...]

20 April, 2020

Key Group to add COVID-19 Impact Questions to Quarterly Dental Survey

By |2023-11-14T16:18:49-05:00April 20th, 2020|Dental Lab Market Research, Dental Laboratory Market Reseasrch, Dental Market Research, Dental Products Research, Digital Dentistry Market Research, Omnibus Market Research|

As a leading market research company in the dental industry, the Key Group has received multiple inquiries to report on the impact of COVID-19 to dental practice when dentists begin to return to normal business operations.  In this regard, we will be incorporating a series of COVID-19 questions to our upcoming Q2 U.S. Dentist Market Pulse/Omnibus [...]

27 March, 2020

Panicking During a Pandemic

By |2020-05-19T10:41:23-04:00March 27th, 2020|Uncategorized|

Let’s face it - we’re all going crazy with all the COVID-19 news around us. It’s hard to relax when everyone is stressing out about a virus. Keep yourself cool, calm, and collected by 6 helpful tips to feel less anxious. https://www.mother.ly/child/managing-coronavirus-anxiety

22 March, 2020

Leaving Your Baby to ‘Cry it Out’ Has No Adverse Effects on Child Development, Study Suggests

By |2020-05-13T16:09:59-04:00March 22nd, 2020|Uncategorized|

A group of researchers found that leaving a baby to "cry it out" could actually decrease the amount of crying at 18 months of age. A paper on the study was recently published in the Journal of Child Psychology and Psychiatry. A very interesting read for all the parents with new babies out there. https://www.sciencedaily.com/releases/2020/03/200310193305.htm