The Key Group has served as a global primary market research partner for numerous companies in the healthcare and consumer industries. From recruiting to data collection and reporting, our work has helped clients:

  • Optimize product design and pricing
  • Measure brand equity and customer loyalty
  • Evaluate market environments and customer perception
  • Successfully position and launch new products
  • Assess the competitive landscape

Learn more about our services:

Healthcare Market Research

Consumer Market Research

Market Research Services and Capabilities
Unique Research Tools and Services

As a global market research firm, the Key Group offers its clients a wide spectrum of research and analysis services.

  • Ad Concept Testing - AdOp
  • Brand Health Assessment and Impact Metrics - BHA
  • Pricing Research
  • WebQuals
  • Package Testing

> Learn More



Market Assessment and Trends Reports

Voice of Customer Reports
Armed with the Key Group’s actionable insight and analytics, our Market Assessment and Trends reports will help you create meaningful marketing strategies and gain a sustained competitive advantage. These valuable reports will assist in understanding market dynamics, identify unmet needs, and track competitors. > Learn More

2014 Professional Dental Products Market Assessment and Brand Equity Report

2014 Dental Laboratory Market Assessment and Trends Report

2013 Sports Medicine Orthopedic Products Market Assessment and Brand Report

Omnibus Market Research Reports – Professional Dental Industry (Published Quarterly)