At the Key Group, we realize the value of reliable and statistically valid information. We use the latest statistical software and conduct all phases of the market research studies:

  • Problem definition
  • Study design
  • Data collection
  • Tabulation
  • Analysis
  • Reporting with recommendations

Many of our projects are multi-phase, utilizing both qualitative and quantitative stages in the research process. The findings from our studies are important to moving a business forward in a highly competitive and constantly changing environment. We offer a diverse array of research data collection methods and services.