Results come through experience, innovation and teamwork

The Key Group is a leading global marketing research company providing custom primary research solutions and Voice of Customer industry reports. We are backed by over 20 years of experience helping our diverse client base build relationships between brands, products, services and their customers and consumers that lead to business success and help to drive growth.

Our team of Project Leaders, Analysts, Moderators, PhD Statisticians and Strategists are passionate, experienced, business savvy people backed with real-world business experience. Daily, we help our clients solve complex business challenges and continually exceed their market research and business analytic needs. Our research experience spans all brand, advertising, market, product, and pricing studies with specific experience providing advanced analytics such as Conjoint, Segmentation, and MaxDiff analysis just to name a few.

"Next Generation" of Data Collection

The Internet has revolutionized data collection for market research and the Key Group has been at the forefront of this revolution, embracing, adapting, and tailoring the latest technology to best meet the needs of our clients. Utilizing web-centric surveys, the Key Group is able to reach our clients’ targeted audience, collect data, and compile information for the final report using the most effective and efficient means possible.

Why Select the Key Group

Here are just a few of our strengths that make the Key Group the top choice of leading businesses worldwide:

  • Cost Effective
  • Quick Turnaround Time
  • Experienced Project Managers
  • Proprietary Databases
  • Global Enterprise Software