In today’s ever-changing Gaming & Entertainment market, it is critical to offer modern, innovative products that excite consumers and hold their interest. The ability to effectively update and refine game offerings is central to reaching key demographics and new player segments that will drive sales. Thus, many organizations find themselves needing to reinvigorate a failing product line, test new game concepts, or better understand their customer base.

The Key Group offers a wealth of qualitative and quantitative market research solutions that will help your organization achieve its goals and generate revenue. Services we can provide include focus group testing of marketing concepts and promotions, analysis of sales trends and demographics, and quantitative studies that test game concepts and gauge player reactions on a large scale. Our recent work for several large gaming organizations includes concept testing for scratch-off ticket play, advertising message testing, and the influence of casinos on lottery play, player experience analysis and brand analysis.