In a world where the number of non-profits organizations is growing by the hour, it can be hard to promote exactly what makes your cause any more important than others. Non-profit organizations must keep up with the ever-changing marketplace in order to most effectively manage consumer perceptions of your image and the causes you support. Market research can help you to better identify donors and volunteers by deepening your understanding of today’s marketing trends and how to generate new business.

The Key Group has thorough experience in helping to garner support for non-profit organizations. Our extensive history in the market research sector guarantees you a highly successful personalized market research strategy to fit all of your organization’s needs. By combining both qualitative and quantitative market research methodologies, we ensure you the full picture regarding what your target donors and volunteers are looking for and how well you compare to your leading competitors.