Omnibus research is a method of quantitative market research where multiple companies in the same industry provide proprietary questions on a wide variety of topics in one questionnaire. It is one of the best ways to obtain valuable strategic market research in a cost effective manner because the participating companies, who only receive the responses to the questions they submitted, share the cost of the survey.

Omnibus research is a powerful, fast, cost-effective survey tool which can be adapted to meet your market needs and is backed by the Key Group staff's expertise across business and consumer issues. Our Omnibus insights can help you make relevant market, product, and/or service decisions in today’s fast moving environment.

Omnibus market research surveys planned for 2016 include the following industries:

Professional Dental Industry

Golf Industry

Fishing Industry

Baby Products Industry


Contact or 1-800-816-KEY1 to learn more about this report.