Market Pulse Omnibus Survey

Collect real time information on the baby products market and their target audience on a regular basis

Overview: The Baby Market Pulse VOC (Voice of Customer) is a proven tool that uses an Omnibus survey, a shared cost survey, where questions are submitted to the Key Group from multiple companies to collect customer insights. This flexible, fast, data collection tool collects consumer insights and perceptions on topics, products, or trends from your target audience. The Key Group consultants will review every submitted question and optimize the design and structure to maximize the effectiveness of each question to match the client’s objectives.

Frequency: The survey is fielded on a quarterly basis (February, May, August, and November) or monthly based on demand

Geography: United States

Sample Size: 1,000

Audience: Mothers with newborns, infants and toddlers and expecting moms

Children in household: Newborns (0 – 2 months), infants (2 – 12 months), and toddler (1 – 4 years)

Screener: Must be the primary purchaser or have purchase influence for baby products

Methodology: Data is collected through an online survey from randomly selected consumers from the target audience throughout the United States.

Report Output: A real time report link is made available when field begins providing up to date results instantly while the data is being collected

Dashboard Final Report: Once the fielding is complete, the results of your questions will be complied in a single dashboard report output allowing for easy interpretation of the customer insights

Question and Survey Design: Companies can design their own survey questions and survey or the Key Group research consultants will design your survey questions using our best of breed approach and market research knowledge to meet your customer insight objectives. The flexible survey structure allows you to ask a wide variety of question types and include images, audio, or video stimuli. There is no minimum or limit to the number of questions and customers who can participate.

Our Baby Products Market Pulse Omnibus is ideal for:

Concept, message, and ad testing
Establishing competitive positioning
Measuring and tracking attitudes, awareness, and usage
Buying behavior, attitude and perception
Size and define markets
Track changes over time
Brand awareness and usage
Consumer perceptions

Baby Products Market Pulse Support Material

Overview Brochure (click to open)

Dashboard Final Report (click to open)

Sample Questions (click to open)

Online Report Sample (click to open)

To request a price quote or for any other information, please email us at [email protected] or 1-800-816-KEY1