Market Pulse Omnibus Survey

Collect contemporary information on the professional dental products market and your target audience on a regular basis

Overview: The Dental Products Market Pulse VOC (Voice of Customer) is a proven tool that uses an Omnibus survey, a shared cost survey, where questions are submitted to the Key Group from multiple companies to collect customer insights. This flexible, fast, data collection tool collects consumer insights and perceptions on topics, products, or trends from your target audience. The Key Group consultants will review every submitted question and optimize the design and structure to maximize the effectiveness of each question to match the client’s objectives.

Frequency: The survey is fielded on a quarterly basis (February, May, August, and November)

Geography: United States

Sample Size: 200

Audience: General dentists

Screener: Must be the primary purchaser or have purchase influence for dental products

Methodology: Data is collected through an online survey from randomly selected dentists throughout the United States.

Report Output: PowerPoint

Final Report: Delivered in approximately 30 days from survey launch

Question and Survey Design: Companies can design their own survey questions and survey or the Key Group research consultants will design your survey questions using our best of breed approach and market research knowledge to meet your customer insight objectives. The flexible survey structure allows you to ask a wide variety of question types and include images, audio, or video stimuli. There is no minimum or limit to the number of questions and customers who can participate.

Our Dental Products Market Pulse Omnibus is ideal for:

Concept, message, and ad testing
Establishing competitive positioning
Measuring and tracking attitudes, awareness, and usage
Buying behavior, attitude and perception
Size and define markets
Track changes over time
Brand awareness and usage
Consumer perceptions

Dental Industry Quarterly Market Pulse Omnibus Research

Program Overview

Contact [email protected] or 1-800-816-KEY1 to learn more about this market research tool.