An affordable, effective customer insights solution to keep your finger on the pulse of a marketplace and their target audience
Our Market Pulse VOC (Voice of Customer) is a proven tool that uses an Omnibus survey to capture consumer insights. The program is an excellent, cost effective market research tool for companies, as it combines questions from multiple companies which share the overall cost of the study while only receiving the answers to their specific questions.
Custom market research studies take time and can be expensive. If you are working with short timelines and tight budgets, the Market Pulse Omnibus is your best solution. Our market insights consultants at the Key Group will guide you through and optimize your survey questions to meet your insight objectives, ensuring actionable data.
How it Works
Simply put the Market Pulse Omnibus is a shared cost survey. Questions are submitted to the Key Group from multiple companies. The Key Group will review every question and optimize the design and structure to maximize the effectiveness of each question to match the client’s objectives. The finalized questions of each company are combined into one survey and fielded to the target market and audience. The results of each company’s questions are reported exclusively back to each specific company; however, the total cost of the study is spread across all the companies participating.
Generally, these Market Pulse surveys are fielded on a quarterly basis and the results are available within days of the survey launch.
Our Market Pulse Omnibus is ideal for:
Concept, message, and ad testing
Establishing competitive positioning
Measuring and tracking attitudes, awareness, and usage
Buying behavior, attitude and perception
Size and define markets
Track changes over time
Brand awareness and usage
New product concept testing
Pricing studies
Market trends
Buying behaviors
Pricing: Pricing is based on the number of questions submitted. Our consultants will work closely with you and advise you on all stages of the process including how to maximize your value the number and style of questions submitted.
Current Market Pulse Omnibus Surveys:
The Key Group is conducting quarterly Market Pulse surveys in the following industries in the United States. If you are interested in learning more or submitting questions to learn more about your customers and their market place do not hesitate to contact us.
Dental Industry (Dentists) (Ongoing quarterly)
Golf Industry (Golfers) (Ongoing quarterly)
Fishing Products (Fisherman) (Ongoing quarterly)
Baby Products (Moms & Expecting Moms) (Launching Summer 2020)
Dog and Cat Owners (Spring 2021)
To request a price and the closing date for the next study, please email us at [email protected] or call us at 1-800-816-KEY1
