The Key Group, founded in 1995, is a global, full service market research company providing businesses with actionable market research helping you implement tactics to achieve your strategic and financial objectives. Our project results provide you with problem-oriented solutions, recommendations, and efficient implementation of findings.
From segmentation, concept and message testing, brand awareness and loyalty, share analysis, customer satisfaction, and pricing, we offer multiple creative market research solutions at every step of the product life cycle.
As experienced and business savvy strategists, marketing executives, researchers, and project managers, our team of market research specialists has a passion for solving business issues and exceeding our client’s research needs. We know how critical your results are to your business objectives because our team has a blend of real world business experience and market research expertise providing you with a competitive advantage.