The Information Technology industry is defined by fast-paced innovation. In order to compete, companies must actively update and refine offerings to match and exceed the sophistication of competitors’ products. Testing the features of new product designs and understanding the flaws of existing designs can be difficult, but awareness of consumer preferences and reactions is often critical to success.
At the Key Group, we pride ourselves on effectively designing and executing market research projects that can help your company answer its most important business challenges and questions. We design custom market research solutions that can be used to test new product concepts and obtain feedback about how your company’s products stack up to the competition, as well as to highlight key consumer demographics and usage habits. Qualitative methods, such as focus groups, discussion boards, or in depth telephone interviews, can be helpful for gaining more feedback and exploring the brand perceptions, user experiences, and purchase drivers.
