At the Key Group we are pleased to announce that we have just published the 2014 U.S. Dental Products Market Assessment and Brand Equity Report. This report builds on our 2012 Dental Products Brand Equity Report by adding several items that our customers have recommended, including market share data and dental procedure volumes as well as brand health assessments. The report covers many of the leading professional dental products categories and as well as assessing dentist recall of manufacturer's advertising, promotional, and sales activities. This data provides the competitive intelligence that our customers need to develop targeted business tactics and product strategies. To obtain a sustainable business advantage it is imperative for companies to make strategic decisions based on contemporary Voice of Customer (VOC) data. Please contact the Key Group for more information.