We are pleased to announce that the Key Group has released its 2013 U.S. Sports Medicine Orthopedic Products Market Assessment and Brand Report. This annual report provides an in-depth analysis of products and brands used for a number of Orthopedic Sports Medicine procedures including: knee, shoulder, small joint and hip in both the hospital and FSC facilities. Areas such as brand equity and loyalty measurements by key competitors, industry trends and customer recall of advertising, promotional and sales activities are included in the report.
With data from over 300 Orthopedic Surgeons, the report provides robust, quantitative, and statistically valid information with end user reported trends and contemporary product market shares.
The concept for the report was based on feedback from medical device industry professionals that we have worked with over the years who indicated the need for accurate data from physicians that quantifies the actual ‘voice of the customer’. True market share and trending statistics are critical for orthopedic products companies to understand the competitive landscape and build a reliable forecasting model. We believe the unique value provided by our Sports Medicine Orthopedic Products Market Assessment and Brand Report will make it a key resource for orthopedic marketing professionals.
To inquire about the report or to learn more about the methodology, pricing or to receive more information, please contact us.