gen z – Welcome to The Key Group

How Younger Generations are Changing the Market

Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5

How to best reach Millennials and Gen Zs

Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys