Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5
When budgets are tight and items need cut market research, whether it be an internal department or an external agency, might seem like the best thing to cut out. This is not true. Market research will help your company save money! This article has some wonderful insights into the importance of market research. https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/why-market-research-is-essential-for-biotech-and-healthcare-companies/?sh=19e4191563a3
Check out this infographic market research trends for 2022! https://www.checkmarket.com/blog/infographic-5-ways-market-research-will-change-in-2022/
Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys
We are pleased to announce that the Key Group has released its 2013 U.S. Sports Medicine Orthopedic Products Market Assessment and Brand Report. This annual report provides an in-depth analysis of products and brands used for a number of Orthopedic Sports Medicine procedures including: knee, shoulder, small joint and hip in both the hospital and [...]
Here at the Key Group, we believe that attribute analyses are a fantastic way to allow your business to better realize the market and consumer. Read on to learn about three different types of strategies that will help you understand your customer on a deeper level! 1. Conjoint Analysis: In a multiple conjoint study, [...]