The Key Group is introducing a revolutionary market research tool to the golf industry which will allow companies to capture Voice of Customer (VOC) data on a regular basis. The quarterly Golf Omnibus Survey allows you to stay on top of your customers’ needs and the market’s trends giving your company a competitive advantage. The Key Group is a global primary market research firm that has been conducting consumer market research and Omnibus surveys in various industries for nearly two decades.
The Omnibus survey is a quantitative market research method where multiple companies provide confidential questions for the survey on topics that will help them meet their strategic objectives. This market research vehicle has become very popular in many industries because it is an excellent tool for manufacturers to quickly and cost effectively obtain valuable strategic Voice of Customer information from their end users.
The structure of the Key Group’s VOC Ominbus on-line survey tool is very flexible allowing customers to ask a wide variety of question types in many different formats including multiple choice and open-ended questions. The data will be collected from 500 U.S. Golfers who play 4 or more rounds per year randomly selected across the United States. The Golf VOC Omnibus Survey will be conducted on a quarterly basis with results available 30 days after the close of the question submission date. Please contact the Key Group for more information.
