Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5
When budgets are tight and items need cut market research, whether it be an internal department or an external agency, might seem like the best thing to cut out. This is not true. Market research will help your company save money! This article has some wonderful insights into the importance of market research. https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/why-market-research-is-essential-for-biotech-and-healthcare-companies/?sh=19e4191563a3
Check out this infographic market research trends for 2022! https://www.checkmarket.com/blog/infographic-5-ways-market-research-will-change-in-2022/
Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys
While this pandemic has taught us many lessons, there is one thing we cannot give back: Time. It is easy to be stressed, irritable or lonely during these times, but do not forget to cherish the moments of watching your children grow. If you are struggling to look at the ‘brighter side of things’ during [...]
Being at home all day, everyday with kids can be tough. Not only can it take a toll on you, but it can also take a toll on your child. If you feel like the pandemic is starting to affect your child, here are some great tips on how to help them get through it. [...]
The Key Group is introducing an exciting new market research tool to the baby products industry which will allow companies to capture Voice of Customer (VOC) data on a regular basis. The new quarterly Baby Products Market Pulse Survey allows you to stay on top of your customers’ needs and the market’s trends giving your company a [...]
As a leading market research company in the dental industry, the Key Group has received multiple inquiries to report on the impact of COVID-19 to dental practice when dentists begin to return to normal business operations. In this regard, we will be incorporating a series of COVID-19 questions to our upcoming Q2 U.S. Dentist Market Pulse/Omnibus [...]
Let’s face it - we’re all going crazy with all the COVID-19 news around us. It’s hard to relax when everyone is stressing out about a virus. Keep yourself cool, calm, and collected by 6 helpful tips to feel less anxious. https://www.mother.ly/child/managing-coronavirus-anxiety
A group of researchers found that leaving a baby to "cry it out" could actually decrease the amount of crying at 18 months of age. A paper on the study was recently published in the Journal of Child Psychology and Psychiatry. A very interesting read for all the parents with new babies out there. https://www.sciencedaily.com/releases/2020/03/200310193305.htm