Market Research

How Younger Generations are Changing the Market

Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5

By |2023-12-04T09:04:11-05:00September 7th, 2023|Market Research|

Market research is essential, not expendable

When budgets are tight and items need cut market research, whether it be an internal department or an external agency, might seem like the best thing to cut out. This is not true. Market research will help your company save money! This article has some wonderful insights into the importance of market research. https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/why-market-research-is-essential-for-biotech-and-healthcare-companies/?sh=19e4191563a3

By |2023-12-04T09:04:29-05:00July 25th, 2023|Market Research|

How to best reach Millennials and Gen Zs

Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys

By |2023-12-04T09:04:51-05:00December 21st, 2021|Market Research|

Key Group Publishes 2015 US Dental Lab Market Assessment Report

Now in its 5th year, the Key Group's US Dental Laboratory Market Assessment and Trends Report has become the leading source for contemporary dental lab market information. The report provides a comprehensive overview of material usage and trends in many categories including crown & bridge, digital technologies, dental implants, dentures and production outsourcing in the U.S. dental [...]

Professional Dental Products Market Share & Brand Equity Report – Back by Popular Demand

At the Key Group we are pleased to announce that we have just published the 2014 U.S. Dental Products Market Assessment and Brand Equity Report. This report builds on our 2012 Dental Products Brand Equity Report by adding several items that our customers have recommended, including market share data and dental procedure volumes as well [...]

2013 Dental Laboratory Market Research Report Released

Now in its 3rd year, the Key Group's US Dental Laboratory Market Assessment and Trends Report has quickly become a leading source for contemporary dental lab market information. The report provides a comprehensive overview of material usage and trends in many categories including crown & bridge, digital technologies, dental implants, dentures and production outsourcing in [...]

The Key Group Awarded Maryland Lottery Contract

We are pleased to announce that we have been awarded a three-year market research services contract from the Maryland Lottery and Gaming Control Agency. The contract, which begins on August 1, 2013, includes the option for two additional one-year extensions. Services to be provided include managing marketing and product research studies and regular analysis of [...]

By |2023-11-14T16:18:50-05:00July 18th, 2013|Market Research|

Sports Medicine Orthopedic Products Market Research Report Released

We are pleased to announce that the Key Group has released its 2013 U.S. Sports Medicine Orthopedic Products Market Assessment and Brand Report. This annual report provides an in-depth analysis of products and brands used for a number of Orthopedic Sports Medicine procedures including: knee, shoulder, small joint and hip in both the hospital and [...]