Martinet – Welcome to The Key Group

The Key Group Releases the 2025 U.S. Dental Products, Procedures, & Digital Technology Market Assessment Report: Press Release

June 20th, 2025—Baltimore, Maryland—The Key Group Inc., a leading global healthcare market research firm specializing in primary research, data analysis and market intelligence has released its 2025 U.S. Dental Products Market Assessment Report. This report captures information on key professional dental products, procedures and technologies used in both traditional and digital production categories. Dental practice [...]

Dental Market Pulse Survey Accepting Survey Questions Now!

The Key Group is now accepting questions for our Q4 Dental Market Pulse Survey. If you are looking for a cost effective solution for feedback from dentists - click below for more information. Key Group Q4 Dental Market Pulse Copy

By Martinet|2024-10-14T12:36:17-04:00October 14th, 2024|Dental Market Research, Dental Products Research, Digital Dentistry Market Research, Market Research, Omnibus Market Research, VOC Market Pulse|

2024 U.S. Dental Laboratory Market Assessment and Trends Report Out Now!

The Key Group is excited to announce the release of our 2024 U.S. Dental Laboratory Market Assessment and Trends Report. This report provides a comprehensive overview of material usage and trends in many categories including crown & bridge, digital technologies (CAD CAM/3D Printing), dental implants, dentures and production methodologies in the U.S. dental market. Click [...]

By Martinet|2024-08-05T09:57:35-04:00July 1st, 2024|Dental Lab Market Research, VOC Market Pulse|

How Younger Generations are Changing the Market

Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5

By Martinet|2023-12-04T09:04:11-05:00September 7th, 2023|Market Research|

Market research is essential, not expendable

When budgets are tight and items need cut market research, whether it be an internal department or an external agency, might seem like the best thing to cut out. This is not true. Market research will help your company save money! This article has some wonderful insights into the importance of market research. https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/why-market-research-is-essential-for-biotech-and-healthcare-companies/?sh=19e4191563a3

By Martinet|2023-12-04T09:04:29-05:00July 25th, 2023|Market Research|

2022 Market Research Trends

Check out this infographic market research trends for 2022! https://www.checkmarket.com/blog/infographic-5-ways-market-research-will-change-in-2022/

By Martinet|2023-12-04T09:04:38-05:00January 5th, 2022|Market Research|

How to best reach Millennials and Gen Zs

Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys

By Martinet|2023-12-04T09:04:51-05:00December 21st, 2021|Market Research|

A Lesson Learned During Quarantine: Time is Precious

While this pandemic has taught us many lessons, there is one thing we cannot give back: Time. It is easy to be stressed, irritable or lonely during these times, but do not forget to cherish the moments of watching your children grow. If you are struggling to look at the ‘brighter side of things’ during [...]

By Martinet|2023-11-14T16:18:49-05:00May 10th, 2020|Uncategorized|

Best Ways to Help Kids Through the Pandemic

Being at home all day, everyday with kids can be tough. Not only can it take a toll on you, but it can also take a toll on your child. If you feel like the pandemic is starting to affect your child, here are some great tips on how to help them get through it. [...]

By Martinet|2020-05-13T14:41:04-04:00May 5th, 2020|Uncategorized|

Baby Products – Our Latest Addition To Our Market Pulse VOC Surveys

The Key Group is introducing an exciting new market research tool to the baby products industry which will allow companies to capture Voice of Customer (VOC) data on a regular basis. The new quarterly Baby Products Market Pulse Survey allows you to stay on top of your customers’ needs and the market’s trends giving your company a [...]

By Martinet|2023-11-14T16:18:49-05:00April 23rd, 2020|Baby Products|

Scott Martinet

About Martinet