The Key Group is now accepting questions for our Q4 Dental Market Pulse Survey. If you are looking for a cost effective solution for feedback from dentists - click below for more information. Key Group Q4 Dental Market Pulse Copy
Consumer preferences are constantly changing, especially as new generations come up and drive shopping behaviors. Gen Z has already started to influence the way that people shop. Read here about shopper promiscuity and the end of brand loyalty. https://www.forbes.com/sites/forbesagencycouncil/2023/08/29/its-time-for-market-research-to-evolve/?sh=6a84313554d5
When budgets are tight and items need cut market research, whether it be an internal department or an external agency, might seem like the best thing to cut out. This is not true. Market research will help your company save money! This article has some wonderful insights into the importance of market research. https://www.forbes.com/sites/forbesagencycouncil/2023/07/20/why-market-research-is-essential-for-biotech-and-healthcare-companies/?sh=19e4191563a3
Check out this infographic market research trends for 2022! https://www.checkmarket.com/blog/infographic-5-ways-market-research-will-change-in-2022/
Communication tactics are constantly changing. When reaching out to consumers, especially the younger generations of consumers, consider using newer forms of communication like texting and social media. Take a look at this article on the changing landscape of of outreach and technology. https://www.rivaltech.com/blog/gen-z-millennials-ignoring-email-surveys
The Key Group is introducing an exciting new market research tool to the baby products industry which will allow companies to capture Voice of Customer (VOC) data on a regular basis. The new quarterly Baby Products Market Pulse Survey allows you to stay on top of your customers’ needs and the market’s trends giving your company a [...]
Now in its 5th year, the Key Group's US Dental Laboratory Market Assessment and Trends Report has become the leading source for contemporary dental lab market information. The report provides a comprehensive overview of material usage and trends in many categories including crown & bridge, digital technologies, dental implants, dentures and production outsourcing in the U.S. dental [...]
At the Key Group we are pleased to announce that we have just published the 2014 U.S. Dental Products Market Assessment and Brand Equity Report. This report builds on our 2012 Dental Products Brand Equity Report by adding several items that our customers have recommended, including market share data and dental procedure volumes as well [...]
Now in its 3rd year, the Key Group's US Dental Laboratory Market Assessment and Trends Report has quickly become a leading source for contemporary dental lab market information. The report provides a comprehensive overview of material usage and trends in many categories including crown & bridge, digital technologies, dental implants, dentures and production outsourcing in [...]
We are pleased to announce that we have been awarded a three-year market research services contract from the Maryland Lottery and Gaming Control Agency. The contract, which begins on August 1, 2013, includes the option for two additional one-year extensions. Services to be provided include managing marketing and product research studies and regular analysis of [...]